Wine Wars: The Curse of the Blue Nun, The Miracle of Two Buck Chuck, and the Revenge of the Terroirists by Mike Veseth
My rating: 4 of 5 stars
Great read. Veseth doesn't get snobbish about wine or deep into economic theory. It is essentially the story of the global wine market, but the cultural/sociological component of the tale was the most interesting part to me. Learning about grocery giants like Costco and Trader Joe's was fascinating. He writes in a conversational style and suggests wines for you to taste along the way. I learned a lot and I feel a little more confident about approaching the wine wall at the grocery store!
Full disclosure: Veseth is a professor at the college where I work.
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October 22, 2011
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